2024年6月3日 星期一

Nvidia CEO Jensen Huang and the $2 trillion company powering today's AI | 60 Minutes

 [00:01.560 -> 00:07.640]  Only four companies in the world are worth more than $2 trillion – Microsoft, Apple,

[00:07.640 -> 00:12.880]  Alphabet, parent company of Google, and computer chip maker Nvidia.

[00:12.880 -> 00:19.400]  The California-based company saw its stock market value soar from $1 trillion to $2 trillion

[00:19.400 -> 00:26.560]  in just eight months this past year, fueled by the insatiable demand for its cutting-edge technology, the

[00:26.560 -> 00:31.760]  hardware and software that make today's artificial intelligence possible.

[00:31.760 -> 00:37.840]  We wondered how a company founded in 1993 to improve video game graphics turned into

[00:37.840 -> 00:41.360]  a titan of 21st century AI.

[00:41.360 -> 00:53.420]  So we went to Silicon Valley to meet Nvidia's 61-year-old co-founder and CEO, Jensen Huang, who has no doubt AI is about to change everything.

[00:54.960 -> 00:58.000]  The story will continue in a moment.

[01:13.160 -> 01:14.460]  At NVIDIA's annual developers conference this past March, the mood wasn't just upbeat.

[01:16.680 -> 01:17.400]  It was downright giddy.

[01:30.520 -> 01:31.620]  More than 11,000 enthusiasts, software developers, tech moguls, and happy shareholders filed into San Jose's pro hockey arena to kick off a four-day AI extravaganza.

[01:37.360 -> 01:37.880]  They came to see this man, Jensen Huang, CEO of NVIDIA.

[01:39.980 -> 01:40.640]  Welcome to GTC!

[01:44.600 -> 01:45.100]  What was that like for you to walk out on that stage and see that?

[01:47.540 -> 01:48.040]  You know, Bill, I'm an engineer, not a performer.

[01:53.440 -> 01:53.600]  When I walked out there and all of the people going crazy, it took the breath out of me.

[01:56.640 -> 01:58.000]  And so I was the scariest I've ever been. I'm still scared.

[01:59.400 -> 01:59.820]  You'd never know it.

[02:06.180 -> 02:06.280]  Clad in his signature cool black outfit, Jensen shared the stage with NVIDIA-powered robots.

[02:07.320 -> 02:07.620]  Let me finish up real quick.

[02:10.380 -> 02:10.600]  And shared his vision of an AI future.

[02:12.320 -> 02:18.900]  A new industrial revolution. It reminded us of the transformational moment when Apple's Steve Jobs unveiled the iPhone.

[02:19.460 -> 02:24.940]  Jensen Huang unveiled NVIDIA's latest graphics processing unit, or GPU.

[02:25.440 -> 02:26.520]  This is Blackwell.

[02:26.880 -> 02:31.400]  Designed in America but made in Taiwan like most advanced semiconductors,

[02:31.920 -> 02:35.080]  Blackwell, he says, is the fastest chip ever.

[02:35.460 -> 02:37.360]  Google is gearing up for Blackwell.

[02:37.360 -> 02:40.520]  The whole industry is gearing up for Blackwell.

[02:41.020 -> 02:47.540]  NVIDIA ushered in the AI revolution with its game-changing GPU, a single chip able

[02:47.540 -> 02:53.860]  to process a myriad of calculations all at once, not sequentially like more standard chips.

[02:54.480 -> 03:02.080]  The GPU is the engine of NVIDIA's AI computer, enabling it to rapidly absorb a fire hose of

[03:02.080 -> 03:06.340]  information. It does quadrillions of calculations a second.

[03:06.340 -> 03:08.500]  It's just insane numbers.

[03:08.500 -> 03:10.880]  Is it doing things now that surprise you?

[03:10.880 -> 03:12.720]  We're hoping that it does things that surprise us.

[03:12.720 -> 03:14.020]  That's the whole point.

[03:14.020 -> 03:16.220]  In some areas, like drug discovery,

[03:16.220 -> 03:19.860]  designing better materials that are lighter, stronger.

[03:19.860 -> 03:23.860]  We need artificial intelligence to help us explore the universe

[03:23.860 -> 03:26.240]  in places that we could have never done ourselves.

[03:26.400 -> 03:28.540]  Let me show you. Here, Bill, look at this.

[03:28.760 -> 03:36.920]  Jensen took us around the GTC convention hall to show us what AI has made possible in just the past few years.

[03:37.060 -> 03:38.340]  I'm making your drink now.

[03:38.480 -> 03:40.660]  Some creations were dazzling.

[03:40.660 -> 03:43.460]  This is a digital twin of the Earth.

[03:46.020 -> 03:53.660]  dazzling. This is a digital twin of the earth. Once it learns how to calculate weather, it can calculate and predict weather 3,000 times faster than a supercomputer and a thousand times less

[03:53.660 -> 04:03.480]  energy. But NVIDIA's AI revolution extends far beyond this hall. Blue metallic spaceship.

[04:03.480 -> 04:05.080]  And let's generate something.

[04:06.540 -> 04:08.400]  Pinar Seyhan Demirda is originally from Istanbul,

[04:08.840 -> 04:11.300]  but co-founded Qubrick near Boston.

[04:11.980 -> 04:13.320]  Her AI application

[04:13.320 -> 04:15.420]  uses NVIDIA's GPUs

[04:15.420 -> 04:16.740]  to instantly turn

[04:16.740 -> 04:18.220]  a simple text prompt

[04:18.220 -> 04:20.040]  into a virtual movie set

[04:20.040 -> 04:21.820]  for a fraction of the cost

[04:21.820 -> 04:23.360]  of today's backdrops.

[04:23.360 -> 04:24.360]  This isn't something

[04:24.360 -> 04:26.120]  that's already planned.

[04:26.260 -> 04:28.960]  No, we're doing it in real time. It's live.

[04:29.160 -> 04:30.820]  Is Hollywood knocking at your door?

[04:31.700 -> 04:33.300]  We're getting a lot of love.

[04:34.880 -> 04:37.200]  Nearby at Generate Biomedicines,

[04:37.200 -> 04:40.540]  Dr. Alex Snyder, head of research and development,

[04:40.880 -> 04:46.680]  is using NVIDIA's technology to create protein-based drugs. She was surprised

[04:46.680 -> 04:49.480]  at first to see they showed promise in the lab.

[04:49.820 -> 04:54.260]  Initially, when I was told about the application of AI to drug development, I sort of rolled

[04:54.260 -> 04:59.140]  my eyes and said, yeah, you know, show me the data. And then I looked at the data, and

[04:59.140 -> 05:00.080]  it was very compelling.

[05:01.140 -> 05:07.720]  Dr. Snyder's team asks its AI models to create new proteins to fight specific diseases

[05:07.720 -> 05:09.800]  like cancer and asthma.

[05:09.800 -> 05:13.940]  A new way to defeat the coronavirus is now in clinical trials.

[05:13.940 -> 05:19.940]  You're now working with proteins that do not exist in nature, that you're coming

[05:19.940 -> 05:22.440]  up with by way of AI?

[05:22.440 -> 05:23.520]  Yes.

[05:23.520 -> 05:26.020]  We are actually generating what we call de novo,

[05:26.020 -> 05:30.060]  completely new structures that have not existed before.

[05:30.060 -> 05:31.520]  Do you trust it?

[05:31.520 -> 05:34.320]  As scientists, we can't trust, we have to test.

[05:34.320 -> 05:36.380]  We're not putting Franken-signs into people.

[05:36.380 -> 05:37.920]  We're taking what's known,

[05:37.920 -> 05:39.860]  and we're really pushing the field,

[05:39.860 -> 05:42.240]  we're pushing the biology to make drugs

[05:42.240 -> 05:45.240]  that look like regular drugs drugs but function even better.

[05:45.900 -> 05:48.200]  This is a technology that will only get better from here.

[05:48.560 -> 05:54.520]  Brett Adcock is CEO of Figure, a Silicon Valley startup with funding from NVIDIA.

[05:55.060 -> 06:02.520]  Look at his answer to labor shortages, an NVIDIA GPU-driven prototype called Figure One.

[06:03.260 -> 06:07.240]  I think what's been really extraordinary is the pace of progress we've made in 21 months.

[06:07.240 -> 06:08.540]  From zero to this in 21 months.

[06:08.540 -> 06:09.540]  Zero to this, yeah.

[06:09.540 -> 06:12.340]  We were walking this robot in under a year

[06:12.340 -> 06:14.240]  since I incorporated the company.

[06:14.240 -> 06:17.040]  Could you do this without NVIDIA's technology?

[06:17.040 -> 06:20.260]  We think they're arguably the best in the world at this.

[06:20.260 -> 06:23.000]  I don't know if this would be possible without them.

[06:23.000 -> 06:26.020]  I'm here to assist with tasks as requested.

[06:26.640 -> 06:32.020]  We were amazed that Figure 1 is not just walking, but seemed to reason.

[06:32.780 -> 06:34.640]  Hand me something healthy.

[06:35.660 -> 06:36.020]  On it.

[06:36.440 -> 06:41.940]  Figure 1 was able to understand I wanted the orange, not the packaged snack.

[06:41.940 -> 06:42.800]  Thank you.

[06:43.580 -> 06:44.920]  It's not yet perfected.

[06:44.980 -> 06:45.000]  You're going to get it. not the packaged snack. Thank you. It's not yet perfected.

[06:45.000 -> 06:46.000]  You're going to get it.

[06:46.000 -> 06:48.000]  But the early results are so promising,

[06:48.000 -> 06:53.000]  German automaker BMW plans to start testing the robot

[06:53.000 -> 06:56.000]  in its South Carolina factory this year.

[06:56.000 -> 06:59.000]  I think there's an opportunity to ship billions of robots

[06:59.000 -> 07:02.000]  in the coming decades onto the planet.

[07:02.000 -> 07:04.000]  Billions.

[07:04.000 -> 07:08.700]  I would think that a lot of workers would look at that as,

[07:08.700 -> 07:11.360]  this robot is taking my job.

[07:11.360 -> 07:13.520]  I think over time, AI and robotics

[07:13.520 -> 07:17.940]  will start doing more and more of what humans can and better.

[07:17.940 -> 07:20.120]  But what about the worker?

[07:20.120 -> 07:22.360]  The workers work for companies.

[07:22.360 -> 07:27.060]  And so companies, when they become more productive, earnings increase.

[07:27.680 -> 07:33.160]  I've never seen one company that had earnings increase and not hire more people.

[07:33.160 -> 07:37.160]  There are some jobs that are going to become obsolete.

[07:38.040 -> 07:39.340]  Well, let me offer it this way.

[07:39.620 -> 07:43.880]  I believe that you still want human in the loop because we have good judgment,

[07:44.340 -> 07:46.000]  because there are circumstances that the machines

[07:46.000 -> 07:48.000]  are just not going to understand.

[07:48.000 -> 07:50.000]  The futuristic NVIDIA campus

[07:50.000 -> 07:54.000]  sits just down the road from its modest birthplace,

[07:54.000 -> 07:56.000]  this Denny's in San Jose.

[07:56.000 -> 07:58.000]  Good morning.

[07:58.000 -> 08:01.000]  Where 31 years ago, NVIDIA was just an idea.

[08:01.000 -> 08:03.000]  My goodness.

[08:03.000 -> 08:06.920]  When he was 15, Jensen Huang worked as a dishwasher at Denny's.

[08:07.320 -> 08:14.100]  As a 30-year-old electrical engineer married with two children, he and two friends, NVIDIA

[08:14.100 -> 08:21.560]  co-founders Chris Malachowski and Curtis Preem, envisioned a whole new way of processing video

[08:21.560 -> 08:22.500]  game graphics.

[08:22.780 -> 08:25.760]  So we came here, right here to this denny's, sat right back there,

[08:26.120 -> 08:28.600]  and the three of us decided to start the company.

[08:29.360 -> 08:31.000]  Frankly, I had no idea how to do it.

[08:32.060 -> 08:32.820]  And nor did they.

[08:33.080 -> 08:34.400]  None of us knew how to do anything.

[08:35.280 -> 08:36.280]  Their big idea?

[08:37.120 -> 08:39.520]  Accelerate the processing power of computers

[08:39.520 -> 08:41.620]  with a new graphics chip.

[08:42.260 -> 08:44.220]  Their initial attempt flopped

[08:44.220 -> 08:48.420]  and nearly bankrupted the company in 1996.

[08:48.420 -> 08:53.980]  And the genius of the engineers and Chris and Curtis, we pivoted to the right way of

[08:53.980 -> 08:55.300]  doing things.

[08:55.300 -> 08:58.320]  And created their groundbreaking GPU.

[08:58.320 -> 09:07.160]  The chip took video games from this to this today. Completely changed computer graphics,

[09:07.680 -> 09:08.420]  saved the company,

[09:09.100 -> 09:11.500]  launched us into the stratosphere.

[09:12.160 -> 09:14.220]  Just eight years after Denny's,

[09:14.480 -> 09:17.440]  NVIDIA earned a spot in the S&P 500.

[09:18.180 -> 09:19.740]  Jensen then set his sights

[09:19.740 -> 09:21.900]  on developing the software and hardware

[09:21.900 -> 09:25.580]  for a revolutionary GPU-driven supercomputer,

[09:26.060 -> 09:29.320]  which would take the company far beyond video games.

[09:29.800 -> 09:32.520]  To Wall Street, it was a risky bet.

[09:32.960 -> 09:36.300]  To early developers of AI, it was a revelation.

[09:37.020 -> 09:38.880]  Was that luck or was that vision?

[09:39.440 -> 09:41.980]  That was luck founded by vision.

[09:42.160 -> 09:43.980]  We invented this capability.

[09:44.980 -> 09:46.380]  And then one day the

[09:46.380 -> 09:52.000]  researchers that were creating deep learning discovered this architecture

[09:52.000 -> 09:55.600]  because this architecture turns out to have been perfect for them.

[09:55.600 -> 09:56.800]  Perfect for AI.

[09:56.800 -> 09:57.800]  Perfect for AI.

[09:57.800 -> 09:59.800]  This is the first one we've ever shipped.

[09:59.800 -> 10:14.520]  In 2016 Jensen delivered NVIDIA's AI supercomputer, the first of its kind, to Elon Musk, then a board member of OpenAI, which used it to create the building blocks of ChatGPT.

[10:14.880 -> 10:15.320]  How are you?

[10:15.680 -> 10:20.260]  When AI took off, so did Jensen Huang's reputation.

[10:21.620 -> 10:22.780]  Can we get a picture?

[10:23.020 -> 10:23.520]  Yeah, yeah.

[10:23.520 -> 10:26.000]  He's now a Silicon Valley celebrity.

[10:26.000 -> 10:33.000]  He told us the boy who immigrated from Taiwan at age nine could never have conceived of this.

[10:33.000 -> 10:41.000]  It is the most extraordinary thing, Bill, that a normal dishwasher busboy could grow up to be this.

[10:41.000 -> 10:47.460]  There's no magic. It's just 61 years of hard work every single day.

[10:48.120 -> 10:53.640]  I don't think there's anything more than that. We met a humble Jensen at Denny's. Back at

[10:53.640 -> 11:00.600]  NVIDIA's headquarters in Santa Clara, we saw he can be intense. Let me tell you what some of the

[11:00.600 -> 11:05.480]  people who you work with said about you. Demanding. Perfectionist.

[11:05.920 -> 11:07.220]  Not easy to work for.

[11:07.900 -> 11:08.740]  All that sound right?

[11:09.020 -> 11:09.760]  Perfectly, yeah.

[11:10.740 -> 11:12.000]  It should be like that.

[11:12.520 -> 11:14.980]  If you want to do extraordinary things,

[11:15.740 -> 11:16.640]  it shouldn't be easy.

[11:17.200 -> 11:18.480]  All right, guys, keep up the good work.

[11:18.900 -> 11:20.840]  NVIDIA has never done better.

[11:21.440 -> 11:22.780]  Investors are bullish.

[11:22.780 -> 11:27.060]  But last year, more than 600 top AI scientists,

[11:27.260 -> 11:34.160]  ethicists, and others signed this statement urging caution, warning of AI's risk to humanity.

[11:34.760 -> 11:38.000]  When I talk to you and I hear you speak, part of me goes,

[11:38.600 -> 11:43.980]  gee whiz. And the other part of me goes, oh my God, what are we in for?

[11:44.200 -> 11:45.180]  Yeah, yeah.

[11:45.260 -> 11:45.980]  Which one is it?

[11:46.220 -> 11:47.900]  It's both. It's both.

[11:48.400 -> 11:50.560]  Yeah, you're feeling all the right feelings. I feel both.

[11:51.220 -> 11:51.820]  You feel both?

[11:51.840 -> 11:52.940]  Sure, sure.

[11:53.400 -> 12:01.360]  Humanity will have the choice to see themselves inferior to machines or superior to machines.

[12:01.360 -> 12:08.400]  Pinar Seyhan Demirda is an AI optimist, though she named her company Kubrick, an homage to

[12:08.400 -> 12:12.300]  Stanley Kubrick, the director of 2001, A Space Odyssey.

[12:12.300 -> 12:14.440]  Hello, Hal, do you read me?

[12:14.440 -> 12:18.960]  In that film, Hal, the AI computer, goes rogue.

[12:18.960 -> 12:22.100]  Open the pod bay doors, Hal.

[12:22.100 -> 12:23.800]  I'm sorry, Dave.

[12:23.800 -> 12:25.400]  I'm afraid I can't do that.

[12:25.400 -> 12:33.240]  I think that's what worries people about AI, that we will lose control of it.

[12:33.740 -> 12:42.320]  Just because a machine can do faster calculations, comparisons, and analytical solution creation, that doesn't make you smarter than you.

[12:42.720 -> 12:44.380]  It simply computates faster.

[12:42.340 -> 12:42.800]  that doesn't make you smarter than you.

[12:44.380 -> 12:45.380]  It simply computates faster.

[12:47.280 -> 12:47.880]  In my world, in my belief,

[12:50.360 -> 12:50.760]  smarts have to do with your capacity to love,

[12:53.020 -> 12:54.340]  create, expand, transcend.

[12:58.140 -> 12:58.680]  These are qualities that no machine can ever bear,

[13:00.360 -> 13:00.740]  that are reserved to only humans.

[13:02.360 -> 13:02.860]  There is something going on.

[13:09.800 -> 13:10.460]  Jensen Huang sees an AI future of progress and prosperity, not one with machines as our masters.

[13:13.000 -> 13:13.380]  We can only hope he's right.

[13:15.960 -> None]  Thank you all for coming. Thank you.

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